Felix’s Day 2016!
This year again Dakota had the privilege to work on the Felix’s Day for the seventeenth year in a row
- What is Felix’s Day?
This day, which is a major event for Purina company, takes place every year on February 12th . Purina has pre-empted this date by launching every year an efficient marketing and commercial campaign. With a promotional and event related packaging, Felix’s Day will soon become collector for the loyal customers. This year, the theme was “Felixland”. For the 17th consecutive year, Purina has entrusted Dakota for conceiving and developing the promotional gift associated to the 2016 campaign.
- What role will Dakota play?
Every year Dakota needs to conceive the best promotional gift for cats: Felix’s Day is celebrating cats above all! In that perspective, Dakota has created a simple, colorful, attractive and 100% safe toy concept to ensure the animal’s safety while playing. Here is what our designer has thought about: a two-toned, double shell ball which design and ringing will seduce any cat!
