Objectives:

• Offering a fun and educational gift to mothers who purchase 2 boxes of 2nd age milk packs.
• Imaginating an object that both stimulates the child’s development and presents the brand's partnership with the Office National des Forêts (National Forests Office).
• The gift should have a high perceived value.

Constraints:

•Tight budget
• Compliance with - 36-month-old children’s CE standards
• Communication on the 2 logos GUIGOZ AND OFFICE NATIONAL DES FORETS® with the GUIGOZ rabbit in the starring role

Dakota’s strategy & actions:

• Making a bath book made of PEVA, a “safe” material and an alternative to PVC
• Creating a story featuring forest animals, to improve the child’s development. The GUIGOZ brand rabbit is the main character of the story.
• Text writing and character drawings are made by DAKOTA.