Objectives:

• Conceiving a playful object for pediatricians to help them evaluate babies’ psychomotor development
• Offering a compact, attractive and modern toy, that the pediatrician could leave on his desk
• Integrating the 4 brands involved in the promotional action : Blédina, Blédichef, Blédine croissance, Blédilait

Constraints:

•Low quantities requested: 10,000 items
•Short manufacturing delays: less than 2 months, there is therefore a mandatory sourcing in Europe
• Complying with CE standards regarding children under the age of 36 months

Dakota’s strategy & actions

• Creation of 4 stackable cubes with bright colors
• Round shaped cubes, without edges: complying with CE standards regarding children under the age of 36 months
• Material: neutral PP plastic
• Choice of a UK supplier specialized in plastic injection, renowned for his quality and high speed manufacturing