Objectives:

• Creating an adult costume based on the DANONINO mascot for DANONE sales promoters in super and hypermarkets

Constraints:

• Faithful reproduction of DANONINO, especially its facial expressions
• The costume must be light and practical in order to be worn for 2-3 hours straight
• Standards: flammability and allergen-free plush
•Tight budget

Dakota’s strategy and actions:

• A Lithuanian sourcing via a company specialized in this type of costume and in the staging of giant mascot costume
• A better, cheaper and faster Lithuanian know-how compared to Chinese manufacturing
• A ventilated costume via gussets, a motorcycle helmet covered with plush to reproduce the large dinosaur’s head