Objectives:

• Driving the sales of the “out of home” network (Movenpick international network) with a high quality gift
• Creating a “gourmet ice cream” custom-made kit, that could attract any customer selling Movenpick ice creams (distributed in Europe and Russia)

Constraints:

• “Premium +” brand’s communication, with a tight budget for the promotional item
• Strength and resistance for a "professional" use of the set
• Ensuring a damage-free delivery of a 5-set box
• Strengthening orders from all countries and managing deliveries for/in 10 different countries

Dakota’s strategy & actions:

• Creating an elegant and timeless 3-part set, with a global-fitting design
• 1 glossy black ceramic tray, with 2 spots + 1 modern glass (resistant to hot beverages) + 1 ceramic bowl (specially designed to fit perfectly on the tray)
• Packaged in a custom cardboard with Styrofoam reinforcement