Nesquik
Promotional product: gift collection for the Nesquik shop
Objectives:
•Creating a range of advertising gifts accessible via NESQUIK website• Creating objects matching the child universe, and that can become collector
Constraints:
• Respecting the brand color codes• Complying with CE standards regarding children
• Complying with Nestlé standards
• Dressing QUICKY rabbit according to NESQUIK’s corporate identity guide
• Providing suitable packages for shipment (shock protection)
Dakota’s strategy & actions:
• Creating a short and consistent range of 3 items including game (stuffed toy), Nesquik consumption (the bowl) and sport (kite)• Strongly adapting Nesquik’s corporate identity through each object